What are Facebook Dynamic Product Ads?

Facebook Dynamic Product Ads allow you to create ads on the fly, advertising a product on your store that the visitor viewed.

What Facebook says

 

 

It requires:

 

You can setup this manually or with an app.

Manually is extremely complicated and requires a good understanding of code.

 

An app on the other hand is easy.

 

Recommended Apps:

 

Pixel Perfect from http://www.celtic-commerce.com/

 

 

$14.99 Per Month

  

Trackify from http://redretarget.com/

 

 

$19.95 Per Month

 

These apps install the pixels and creates the product catalogs.

Once app has been installed and you have followed all the instructions. You can go ahead and create your first Dynamic Ad.

 

Quick Breakdown of the steps in Facebook Ads Manager:

 

Open Facebook Ads Manager.

Create New Campaign

Select Promote a Product Catalog

Select Product Catalog

Create a Campaign Name

Associate Pixel with Catalog

Select All Products from Product Set

Select Viewed or Added to Cart But Not Purchased (14 Days)

Select Automatic Placement

Set Budget of $5 per day

Create Adset Name

Click Continue

Select Carousel Ad Format

Select Your Facebook Page

Modify Ad by updating See More URL and Text

Select a Call to Action Button

Add an Optional Display Link

Select Track All Conversions from my Facebook Pixel

Click Place Order

 

You now have successfully setup your first Dynamic Product Ad.