How To Setup New Facebook Pixel with Shopify Using Google Tag Manager For Tracking ROI Plus Dynamic Product Ads
If you are advertising using Facebook and sending traffic to your Shopify store, the number one thing you want to know is your ROI. If you are not tracking this you are losing money. Finding a working solution has been a priority for me lately and I finally have a solution to share with you.
Updated – 6-5-16
Shopify has just implemented the new Facebook Pixel.
This means you simply add your Facebook Pixel to your store and skip all the hard parts of installing the pixel with Google Tag Manager. No coding needed.
You will still need to setup a Facebook Product Feed so that can use Dynamic Product Ads.
Latest Method – What You Need:
- Shopify
- Facebook Product Feed by Flexify
- Facebook Pixel Helper
Latest Method – Overview of What You Need To Setup and Install:
Latest Method – Instructions
- Add Facebook Pixel to Shopify Store – https://help.shopify.com/manual/reports-and-analytics/facebook-pixel/getting-started
- Install Facebook Product Feed by Flexify into Shopify – https://apps.shopify.com/facebook-product-catalog
- Install Facebook Pixel Helper – https://chrome.google.com/webstore/detail/fb-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en
Travis Patelle (Kingpinning.com)has made excellent videos on how to install the pixel and setup the Facebook Product Catalog
Please note that Facebook Product Feed by Flexify has been updated and now works with the new Shopify Facebook Pixel feature.
Everything below relates to the original method. You no longer have to use this method.
A big thanks goes out to Tony Redfearn – Check out his new Shopify app ( The Shopify Guy ) and Philippe Kyprianou who did all the hard work putting the videos together.
Original Method – What You Need:
- Shopify
- Facebook Product Feed by Flexify
- Google Shopping
- Google Merchant Account
- Google Tag Manager
- Google Analytics
- Facebook Pixel Helper
Original Method – Overview of What You Need To Setup and Install:
Watch All Videos First Before You Do Anything
Original Method – Instructions
- Watch both videos first.
- Setup your Google Tag Manager Account, Google Merchant Account, Google Analytics Account.
- Install Facebook Product Feed by Flexify into Shopify
- Install Google Shopping in Shopify
- Watch The ULTIMATE how-to on installing FB pixels into Shopify using GTM video again to learn how to setup Google Tag Manager and add your New Facebook Pixel to your Shopify Store.
- After successfully installing you FB pixel using GTM, you will need to setup Facebook Dynamic Ads. Watch The Facebook DPA video for how to do this.
Example of Additional Content and Scripts Checkout Code
Code Mentioned In The ULTIMATE how-to on installing FB pixels into Shopify using GTM
The Extended Checkout code is here:
https://cdn.shopify.com/s/files/1/0498/1025/files/Extended_Checkout_Code.rtf?15410135894080192232
The GTM code is here:
https://cdn.shopify.com/s/files/1/0498/1025/files/GTM_Page_Code.rtf?15410135894080192232
The GTM Shopify Snippet code is here:
https://cdn.shopify.com/s/files/1/0498/1025/files/GTM_Snippet.rtf?1429053223569931116
The GTM Product and add to cart code is here:
https://cdn.shopify.com/s/files/1/0498/1025/files/GTC_product_and_cart_code.rtf?16043475598701090714
Alternatives to setting this up yourself
ROI Tracking
