Garth Scaysbrook

How To Setup New Facebook Pixel with Shopify Using Google Tag Manager For Tracking ROI Plus Dynamic Product Ads

, , , , , , , ,

If you are advertising using Facebook and sending traffic to your Shopify store, the number one thing you want to know is your ROI. If you are not tracking this you are losing money. Finding a working solution has been a priority for me lately and I finally have a solution to share with you.

Updated – 6-5-16

Shopify has just implemented the new Facebook Pixel.

shopify-facebook-pixel

This means you simply add your Facebook Pixel to your store and skip all the hard parts of installing the pixel with Google Tag Manager. No coding needed.

shopify-facebook-pixel-where-to-add

You will still need to setup a Facebook Product Feed so that can use Dynamic Product Ads.

Latest Method – What You Need:

  • Shopify
  • Facebook Product Feed by Flexify
  • Facebook Pixel Helper

Latest Method – Overview of What You Need To Setup and Install:

Add Facebook Pixel to Shopify Store
Install Facebook Product Feed by Flexify into Shopify

Latest Method – Instructions

  1. Add Facebook Pixel to Shopify Store – https://help.shopify.com/manual/reports-and-analytics/facebook-pixel/getting-started
  2. Install Facebook Product Feed by Flexify into Shopify – https://apps.shopify.com/facebook-product-catalog
  3. Install Facebook Pixel Helper – https://chrome.google.com/webstore/detail/fb-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc?hl=en

Travis Patelle (Kingpinning.com)has made excellent videos on how to install the pixel and setup the Facebook Product Catalog

 

Please note that Facebook Product Feed by Flexify has been updated and now works with the new Shopify Facebook Pixel feature.

Everything below relates to the original method. You no longer have to use this method.

 

A big thanks goes out to Tony Redfearn – Check out his new Shopify app ( The Shopify Guy ) and Philippe Kyprianou who did all the hard work putting the videos together.

Original Method – What You Need:

  • Shopify
  • Facebook Product Feed by Flexify
  • Google Shopping
  • Google Merchant Account
  • Google Tag Manager
  • Google Analytics
  • Facebook Pixel Helper

Original Method – Overview of What You Need To Setup and Install:

Install Facebook Product Feed by Flexify into Shopify
Create Google Tag Manager Account
Create Google Analytics Account
How to install Google Analytics for Shopify By Dimitris Skiadas
Create Google Merchant Account
Install Google Shopping
Install Facebook Pixel Helper

 

Watch All Videos First Before You Do Anything

Watch this video first
The ULTIMATE how-to on installing FB pixels into Shopify using GTM
Watch this video 2nd:
Facebook DPA

Original Method – Instructions

  1. Watch both videos first.
  2. Setup your Google Tag Manager Account, Google Merchant Account, Google Analytics Account.
  3. Install Facebook Product Feed by Flexify into Shopify
  4. Install  Google Shopping in Shopify
  5. Watch The ULTIMATE how-to on installing FB pixels into Shopify using GTM video again to learn how to setup Google Tag Manager and add your New Facebook Pixel to your Shopify Store.
  6. After successfully installing you FB pixel using GTM, you will need to setup Facebook Dynamic Ads. Watch The Facebook DPA video for how to do this.

Example of Additional Content and Scripts Checkout Code

Code Mentioned In The ULTIMATE how-to on installing FB pixels into Shopify using GTM

The Extended Checkout code is here:

https://cdn.shopify.com/s/files/1/0498/1025/files/Extended_Checkout_Code.rtf?15410135894080192232

The GTM code is here:

https://cdn.shopify.com/s/files/1/0498/1025/files/GTM_Page_Code.rtf?15410135894080192232

The GTM Shopify Snippet code is here:

https://cdn.shopify.com/s/files/1/0498/1025/files/GTM_Snippet.rtf?1429053223569931116

The GTM Product and add to cart code is here:

https://cdn.shopify.com/s/files/1/0498/1025/files/GTC_product_and_cart_code.rtf?16043475598701090714

 

Alternatives to setting this up yourself

Hire someone to do it for you.
Here is a link ( Disclaimer: I have not used this service nor do I gain any benefit from this)
Search Fiverr or Upwork also.
You can also install this Shopify App called Pixel Perfect (free trial). I recommend giving this a go if you have no idea technically how to follow this post. 🙂

ROI Tracking

Most of your tracking can be done thru Google Analytics. Once Google Analytics has been setup correctly on your Shopify store you will be able to see what campaigns are profitable.
Currently I am using Clickmagick and Terminus. I use Clickmagick to create shortened links to use in my Facebook Ads. Terminus is an advanced UTM URL builder. You can use this free Google Analytics URL Builder ( Video Explaining How To Use – Chrome Extension)  if you can’t afford Terminus. I append the ads with the UTM URL’s so that when the ad is clicked, it appears in Google Analytics and Shopify Dashboard. This shows traffic and sales measured by Clickmagick, Shopify and Google Analytics.
clickmagick
terminus
marketingcampaigns

Finishing Up

I will be updating this post regularly, so come back and check out if there are any changes.
Hope this brief guide is helpful. If you have any questions please comment below.
Thanks
Garth

Related Posts

What Shopify Plan Should I Choose?

What Shopify Plan Should I Choose?

This video covers the 5 different Shopify plans and which one I recommend.

Shopify Pricing

 
Shopify Lite
$9
Basic Shopify
$29
Shopify
$79
Advanced Shopify
$299
Shopify Plus
$CALL
 
If you are just starting ecommerce I recommend Basic Shopify.
  • It allows you to create an online store in minimum time.
  • You can take credit card payments using Shopify Payments
  • Free SSL
  • Manual Orders
  • Discount Codes
 
What about Shopify Lite?
If you are selling just a few products you can create a Facebook Store and chat with your customers using Facebook Messenger. You can also use Buy Now buttons and put them on an existing website.
However you don’t have access to an online store (website) or any of the other features.
 
Pricing Matrix
What is POD?

What is POD?

In this video I cover a few Print On Demand suppliers. Which one’s I recommend and why.

Print On Demand

Print On Demand is a process where a product is printed as orders are received.
 
Example of T-Shirt Print on Demand
 

Examples of POD Suppliers

 
 
Some POD suppliers are standalone and you don’t need a store like Shopify to use them However if you do this you will not be building your own asset.
An example of this is Teespring
Teespring allows you to create an online store using their platform. Teespring bills the customer and offers customer support. Essentially you are building Teespring’s brand if you do this.
 
Printful is an example of a POD supplier that integrates with existing stores. You create your store and link it to Printful. You collect the money when you make a sale and you get Printful to fulfil the order. The customer has no idea that the product comes from Printful
 

Brand Building

If you want to build your own brand you must sell your products on your own platform. Some would argue otherwise. I say if you are going to sell your business and the potential buyer asks you how you get sales and you reply, “Oh I sell on Teespring, they collect the money and do customer support and fulfil orders. I get paid a commission on that sale.” The potential buyer would think that you are running a business on affiliate marketing. You will not sell your business. There is no asset. The asset you have are the designs, not the customers or traffic.

 

How Do I Add The Facebook Pixel To My Shopify Store

How Do I Add The Facebook Pixel To My Shopify Store

This is the easiest way to add the Facebook Pixel to your Shopify Store. There is an advanced method if you want more functionality, check out this post How To Setup New Facebook Pixel with Shopify Using Google Tag Manager For Tracking ROI Plus Dynamic Product Ads.

Unless you are real need of these extra’s don’t bother. Use the standard Facebook Pixel installation which I talk about in this video.

Where to find your Facebook Pixel ID

  1. Open your Facebook Business Manager
  2. Click the Ad Account
  3. Click Hamburger Menu
  4. Click Pixels
  5. Highlight Pixel ID
  6. Copy (Ctrl + C) 

How to add the Facebook Pixel to Shopify

  1. Open Shopify Admin
  2. Click Online Store
  3. Click Preferences
  4. Paste Facebook Pixel ID
  5. Click Save

Last thing!

Check the Facebook Pixel using the Facebook Pixel Helper

Links:

Shopify
 
Facebook Pixel Helper

Copyright Garth Scaysbrook 2020