This is the easiest way to add the Facebook Pixel to your Shopify Store. There is an advanced method if you want more functionality, check out this post How To Setup New Facebook Pixel with Shopify Using Google Tag Manager For Tracking ROI Plus Dynamic Product Ads.
Unless you are real need of these extra’s don’t bother. Use the standard Facebook Pixel installation which I talk about in this video.
Where to find your Facebook Pixel ID
- Open your Facebook Business Manager
- Click the Ad Account
- Click Hamburger Menu
- Click Pixels
- Highlight Pixel ID
- Copy (Ctrl + C)
How to add the Facebook Pixel to Shopify
- Open Shopify Admin
- Click Online Store
- Click Preferences
- Paste Facebook Pixel ID
- Click Save
Check the Facebook Pixel using the Facebook Pixel Helper