Garth Scaysbrook

Crushing Ecommerce Course by Travis Petelle

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kingpin

Crushing Ecommerce

Travis has put together this awesome course for you. If you wanted to know anything about how to get started into ecommerce then you really need to do this course.

 

 

path

Choosing You Path

 

Lesson 1: The 3 Types of E-Commerce Stores
https://www.youtube.com/watch?v=ibRNGT7wq6k

Lesson 2: What Makes A Great Niche
https://www.youtube.com/watch?v=5nIkQ-yTqWU

Lesson 3: Making Your Game Plan
https://www.youtube.com/watch?v=kYRQFPZtbM4

 

market-research

Market Research

 

Lesson 4: Product Research
https://www.youtube.com/watch?v=Vmor-920yHI

Lesson 5: Competition Research
https://www.youtube.com/watch?v=uiQchncmLGw

warehouse

 Product Fulfillment

 

Lesson 6: Make Your Own Products
https://www.youtube.com/watch?v=rOaFIDDozPQ

Lesson 7: Arbitrage/Drop Shipping
https://www.youtube.com/watch?v=DOLdP6CPgbs

Lesson 8: Private Labeling
https://www.youtube.com/watch?v=SQYrUUS7fDw

online-store

Store Creation

 

Lesson 9: Shopify Setup
https://www.youtube.com/watch?v=41K5fO5YSdw

Lesson 10: Basic Store Settings
https://www.youtube.com/watch?v=bTmjjW6TalQ

Lesson 11: Editing The Look
https://www.youtube.com/watch?v=ebOQ6VrAbgE

Lesson 12: Creating Your 1st Product Listing
https://www.youtube.com/watch?v=FLswI7DE7QU

advertising

Advertising Round 1

 

Lesson 13: Fan Page Creation
https://www.youtube.com/watch?v=2ujPk9GeVIA

Lesson 14: Setting Up Pixels
https://www.youtube.com/watch?v=2C1QXDvYock

Lesson 15: Launching Your 1st Ad
https://www.youtube.com/watch?v=c0hYK1y0Xww

Lesson 16: Interest Research
COMING SOON (YOUTUBE HAD AN ISSUE WITH MY VIDEO FOR SOME REASON)

analyse-results

Analyze Results

 

Lesson 17: Facebook Reports & Analytics
https://www.youtube.com/watch?v=FGN-WSyfooE

Lesson 18: Winning Ad Metrics
https://www.youtube.com/watch?v=w7CVO71djlY

optimization

Optimization

 

Lesson 19: Advertising Adjustments
https://www.youtube.com/watch?v=cOaVrCm2OX8

Lesson 20: Sales Funnel Adjustments
https://www.youtube.com/watch?v=I6if0oeJauE

scaling

Scaling Winners

 

Lesson 21: The Scaling Process
https://www.youtube.com/watch?v=aBfRTMDxndk

Lesson 22: Retargeting Ads
https://www.youtube.com/watch?v=iZTNoQh4X-k

Lesson 23: Lookalike Audiences
https://www.youtube.com/watch?v=psvDv6d6_WQ

Lesson 24: Facebook Advertising Scaling Webinar
https://www.youtube.com/watch?v=Yef3anLj0ZE

expand-products

More of What’s Working

Lesson 25: Expand Your Product Line
https://www.youtube.com/watch?v=KXnP4AdS3w0

Lesson 26: Structuring Your Store
https://www.youtube.com/watch?v=BxtavBqBKmA

margin

Margin Makers

 

Lesson 27: Upsells
https://www.youtube.com/watch?v=Rt1hOxJcvCw

Lesson 28: Cart Abandonment Recovery
https://www.youtube.com/watch?v=dxQAlgCmwSc

Lesson 29: Product Reviews
https://www.youtube.com/watch?v=GC_vVF2NvJ4

Lesson 30: Adding Pop Up Notifications
https://www.youtube.com/watch?v=q_spNTdyRt8

Lesson 31: Adding Order Status Lookup
https://www.youtube.com/watch?v=YQ1iy8R8q8c

Lesson 32: Customer Support System
https://www.youtube.com/watch?v=aowAKNlrsl0

Lesson 33: Email Leads
https://www.youtube.com/watch?v=a6u09pA-HKg

Lesson 34: Adding An Affiliate System
https://www.youtube.com/watch?v=TdKx_lN8ruk

outsource

Outsourcing

 

Lesson 35: Outsource System Overview
https://www.youtube.com/watch?v=HHNZzeXUjjQ

Lesson 36: Campaign Creation Outsourcing Process
https://www.youtube.com/watch?v=w9OXFfQ-34k

Lesson 37: Customer Support Outsourcing Process
https://www.youtube.com/watch?v=AFWTkVNXCtA

Lesson 38: Social Media Management Outsourcing Process
https://www.youtube.com/watch?v=rAEeVWxCiQU

Lesson 39: Where To Hire Outsourcers
https://www.youtube.com/watch?v=RTS_ZQus0eg

 case-studiesCase Studies

Tripwire Case Study

https://youtu.be/VsvXnyxOYb0

Collections Case Study

https://youtu.be/4LOHGUMNmew

Infringed Products

https://youtu.be/JevhjBBmZUc

Cow Niche Domination

Part 1

https://youtu.be/F4BsOzEN1Ds

Part 2

https://youtu.be/IrhCyj3nIcM

Part 3

https://youtu.be/dBmnBaka4r4

extras

Extra Goodies

Buyer Email System

https://youtu.be/3Sa3kMYjNuw

Video Ads Webinar

https://youtu.be/qi9ymmKZmdM

http://kingpinning.com/crushing-e-commerce/

Related Posts

What Shopify Plan Should I Choose?

What Shopify Plan Should I Choose?

This video covers the 5 different Shopify plans and which one I recommend.

Shopify Pricing

 
Shopify Lite
$9
Basic Shopify
$29
Shopify
$79
Advanced Shopify
$299
Shopify Plus
$CALL
 
If you are just starting ecommerce I recommend Basic Shopify.
  • It allows you to create an online store in minimum time.
  • You can take credit card payments using Shopify Payments
  • Free SSL
  • Manual Orders
  • Discount Codes
 
What about Shopify Lite?
If you are selling just a few products you can create a Facebook Store and chat with your customers using Facebook Messenger. You can also use Buy Now buttons and put them on an existing website.
However you don’t have access to an online store (website) or any of the other features.
 
Pricing Matrix
What is POD?

What is POD?

In this video I cover a few Print On Demand suppliers. Which one’s I recommend and why.

Print On Demand

Print On Demand is a process where a product is printed as orders are received.
 
Example of T-Shirt Print on Demand
 

Examples of POD Suppliers

 
 
Some POD suppliers are standalone and you don’t need a store like Shopify to use them However if you do this you will not be building your own asset.
An example of this is Teespring
Teespring allows you to create an online store using their platform. Teespring bills the customer and offers customer support. Essentially you are building Teespring’s brand if you do this.
 
Printful is an example of a POD supplier that integrates with existing stores. You create your store and link it to Printful. You collect the money when you make a sale and you get Printful to fulfil the order. The customer has no idea that the product comes from Printful
 

Brand Building

If you want to build your own brand you must sell your products on your own platform. Some would argue otherwise. I say if you are going to sell your business and the potential buyer asks you how you get sales and you reply, “Oh I sell on Teespring, they collect the money and do customer support and fulfil orders. I get paid a commission on that sale.” The potential buyer would think that you are running a business on affiliate marketing. You will not sell your business. There is no asset. The asset you have are the designs, not the customers or traffic.

 

How Do I Add The Facebook Pixel To My Shopify Store

How Do I Add The Facebook Pixel To My Shopify Store

This is the easiest way to add the Facebook Pixel to your Shopify Store. There is an advanced method if you want more functionality, check out this post How To Setup New Facebook Pixel with Shopify Using Google Tag Manager For Tracking ROI Plus Dynamic Product Ads.

Unless you are real need of these extra’s don’t bother. Use the standard Facebook Pixel installation which I talk about in this video.

Where to find your Facebook Pixel ID

  1. Open your Facebook Business Manager
  2. Click the Ad Account
  3. Click Hamburger Menu
  4. Click Pixels
  5. Highlight Pixel ID
  6. Copy (Ctrl + C) 

How to add the Facebook Pixel to Shopify

  1. Open Shopify Admin
  2. Click Online Store
  3. Click Preferences
  4. Paste Facebook Pixel ID
  5. Click Save

Last thing!

Check the Facebook Pixel using the Facebook Pixel Helper

Links:

Shopify
 
Facebook Pixel Helper

Copyright Garth Scaysbrook 2020